Tuesday, September 20, 2011

Applying Online or in Person

Living in a digital world can make applying to jobs slightly less personal – ok a lot less personal. Employers don’t seem to have the time to listen to your elevator speech that you practiced in front of the mirror a thousand times in your spiffy new suit. When my brother graduated over 5 years ago he did the respectable thing, dressed in a suit and delivered resumes by hand to store managers. He was turned away 90% of the time and told to apply online. Present day is even further sucked into the digi-world so how can we prove that we’re genuine and optimistic applicants in one email? One word – communication. Proper communication that is clear, concise, compelling, consistent and correct will allow your application to describe yourself to a tee.

Personally, I’d like to think I’ll be able to apply online and pop-in just to chat so the employer will remember my name when they see it in their inbox. Try to add personality to your resume – whether it’s the font you write in, the conversation style you write your cover letter or maybe an extra design you’ve added to brand yourself… make yourself memorable and stand out from the crowd. Employers spend a solid hour or so just reading emails every day – so how will you make your email enjoyable to them?



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