Thursday, November 19, 2015

Creating a Personal Brand on Social Media

Social media can be a great tool for individuals looking for employment no matter what position they are currently in. Websites such as LinkedIn have been developed as a professional social network, however, people may be surprised to hear that Facebook and Twitter can also be used to find employment. Marketing on social media can sometimes be hard, especially for the younger generations where it is a habit to use these sites for personal reasons. Here are some tips to find a job on social media:

1. LinkedIn: One of the good things about LinkedIn is that there is no page limit. This means individuals can add all things they find relevant and avoids the process of eliminating some experiences. It also means you can include as many recommendations from colleagues or previous employers to expand on your descriptions of your experiences. You can also include all of your relevant work experience and skills you've developed. Finally, make sure you are active, make meaningful connections and join relevant groups. Engagement shows employers your dedication and enthusiasm for the job search.

2. Twitter: Your Twitter bio should outline your general interests, your current position and the field you are working in. If you are actively seeking a job make sure to follow companies you are interested in and influential users in your field. Finally, use hashtags, retweets and favorites to get noticed by professionals! Just make sure they are relevant and appropriate.

3. Facebook: Work on making your profile professional rather than personal. Begin by untagging or deleting any content that you think is inappropriate and make your profile as private as possible (aside from your employment history, location and professional skills and interests). Look for groups that focus on issues you are interested in and that other professionals in your field making it easier to network. Sometimes you may find job postings in these groups!

In general, make sure to create your own online personal brand. This can help you identify what makes you different and unique about you compared to everyone else. Using keywords can help employers who are searching for specific skills find you online. Finally, don't use inappropriate words or statements! This will weaken your personal brand and make you stand out in the wrong way to employers.

Career Services at Brock University has tons of resources on social networking for career success including books, handouts and magazines!

Sarah Mitchinson
Senior Career Assistant

Tuesday, November 10, 2015

Navigating CareerZONE

CareerZONE is a campus resource that provides you with access to a variety of career and job search tools, and will help you connect and prepare for the world of work. From job postings, resume templates and online workshops CareerZONE is a Brock student’s one stop shop for everything career related!

First, go to and click the student login tab along the top. Your login information is the same as your student portal (one less password to remember!).

Once you login you will have access to a variety of resources including …

1. Job Postings
The CareerZONE job posting board has a variety of domestic and international summer jobs, volunteer opportunities, on-campus jobs, internships and full time jobs listed. Updated on a regular basis and not customized to any specific program, Brock students in all disciplines will find something that interests them on our job board.

 2. Career Services Events Calendar
Throughout the year our department hosts a variety of career and job fairs, further education events, workshops and employer recruitment events. This calendar is being updated as new events are announced so check back often and don’t miss out on some amazing opportunities!  

3. Online Resource Centre
Many of our resources in the Career Resource Centre can be found here. It is divided into different sections to make it easier for you to navigate the variety of resources available.  Some sections include:

Career & Job Search -> This section includes resources on general job search sites and interview tips, using LinkedIn and social media for your job search, Niagara Region employment and volunteer agencies and a link to the directory of Careers and Employment in Canada among others.

Career Assessments -> Links to Career Cruising, Typefocus and Talentoday career assessments are listed in this section. To find out more about these assessments check out our previous blog posts on Career Cruising and Typefocus

Cover Letters, Resumes, CVs & Letters of Intent -> This section includes everything from checklists, templates and examples for all common career documents. We even have sample resume’s for every program at Brock!  

Interviews -> Resources include handouts on informational interviews and general interview tips along with a link to Interview Stream, an online tool which helps you prepare for an interview by providing feedback and tips on non-verbal behavior and communication missteps.

Further Education -> All of our “Considering Grad School” information series handouts are listed in this section including resources on teachers college, law school, med school and social work.

Going Abroad -> Everything you need to know about international internships, teaching opportunities, exchanges, working and volunteering abroad can be found in this section. A link to Going Global, a country-specific career and employment database containing more the 30,000 pages of information is also included in this section.

Resources for Teacher Candidates -> Resources on applying to school boards, teaching specific cover letters and resumes and teaching interviews are all included in this section

4. Workshops
Online workshops are available on a variety of topics including cover letters, resumes, portfolios, CVs and even basics of interviewing! All workshops completed can be tracked on experienceplus.

As you can see CareerZONE is full of a variety of amazing resources to help Brock students in their job search. We hope you find the information and resources your looking for and encourage you to visit us in the Career Resource Centre if you any questions or would like more information on any and all things career related!

Mike Pratas
4th year Political Science Major
Lead Career Assistant 

(Twitter)    @brockcareerserv
(Facebook) @brockcareerserv 

Tuesday, October 27, 2015


Next week the #ItAllAddsUp campaign will start here at Brock. The It All Adds Up campaign encourages students to figure out how they are making their university experience all add up to the career of their dreams in order to inspire other students to pursue their goals with everything they've got! As students, we all know classes, assignments, and grades are very important as far as our overall career goals. But there are many other things that we are doing as students outside of the classroom as well that truly make a huge impact on achieving our career goals and personal aspirations. Essentially, everything we are doing is all adding up!!

From volunteering, to going abroad for a semester, to attending campus events or workshops, there are SO many ways students at Brock and other universities can add to their skills gained from their degrees! If you happen to be a Brock student, utilizing Experience BU to stay on top of upcoming events, workshops, and on-campus happenings will allow you to not miss out on the experiences that matter the most to you! And on top of this, we even have a way to track how you are making your experiences all add up through the Experience Plus Co-Curricular Transcript!

So now it's your turn to tell us how YOU are making it all add up by visiting our booths around campus next week:

Booth Times/Locations

November 2 - Computer Commons - 9-11
November 3 - Computer Commons - 1-3
November 4 - MC A Hallway - 9-11
November 5 - Computer Commons - 9 - 2
November 6 - MC A Hallway - 9-11

Can't make it to any of these booth times? No problem! This campaign is also accessible for students to participate in virtually! Take a picture of yourself showing how you are making it all add up and use the hashtag #ItAllAddsUp and #BrockU on social media (Instagram/Twitter/Facebook) to inspire fellow Brock students and students from other universities across Canada to get involved and pursue their goals with passion and integrity! Click here to check out the It All Adds Up website for even more details on this campaign!

Oh - one last request:

Don't forget to like us on Facebook & follow us on Twitter and Instagram! By clicking these hyperlinks, your only a few steps away from connecting with us and there's nothing that excites us more!

Have a great day everyone!

Scarlet Stark
Sr. Career Assistant
Psychology Major 

Wednesday, October 21, 2015

Thank You

This post is all about saying thanks! We began the Brock Career Services blog June 2011 and later we were lucky enough to be recognized in 2012 as one of the top 10 college and universities campus career blogs. Our success is all thanks to the 344,739 individuals who have stopped by our page and gave us a follow, commented or just stopped by to read our posts. We cannot thank you all enough for making this possible. Right from the bottom our career hearts, thank you.

As a result of our success and popularity, we have been making more posts on our Instagram (@brockcareerserv), Twitter (@brockcareerserv) and our Facebook page (@brockcareerserv). On these platforms we post about upcoming events, job application tips, internships, volunteering and much more! It would mean the world to us if everyone who loves our blog would share the love on our other social media platforms as well. We are looking to spread career knowledge with as many people we can.

Thank you so much again, and our team will continue working to improve blog and social media presence as well as helping out Brock University students, community members, and faculty.

Thank you (had to say it one more time)

Tyler Harris

Senior Career Assistant

(Twitter)    @brockcareerserv
(Facebook) @brockcareerserv

Monday, October 19, 2015

Top 5 Benefits of Creating a 'Master Resume'

A 'Master Resume' is a document that allows you to put every single career-related experience you can put on a resume onto a master document. The reason for doing this is to have everything you have ever done on a single document that includes a detailed explanation of the skills you developed during each experience; you are not limited by any page limit or word-count and have the ability to put as many bullet points as possible for each experience. Creating a 'Master Resume' is a daunting task for anyone, but it is worthwhile and highly rewarding. Here are the top 5 benefits of creating a 'Master Resume'.

1. Allows you to quickly, and better tailor your resume for each job application
Job applications typically list a set of skills and experiences that they want their 'ideal' candidate to have. Sometimes it is easy to say that you have that skill, but actually listing everywhere where you have demonstrated that skills is crucial. With a 'Master Resume' you can have multiple bullet points for each position identifying different skills for each experience, so you can better identify your qualifications. It also allows for a much easier 'copy and paste' experience when tailoring your resume for each experience, as you can pick individual bullet points for each position to better address their qualifications.

2. Prepares you well for any job interview
Doing a full analysis of your skills and experiences prepares you well for almost any question, helps to answer the most dreaded and likely question of "tell me about yourself," and more importantly gives you confidence in your abilities. Instead of being caught off-guard when they ask you about your strengths and weaknesses, you can tackle that question knowing the full breadth of your skills and experiences.

3. A self-assessment in its own right
More of a soft benefit, a 'Master Resume' is a self-assessment in its own right. It puts everything in perspective in terms of what you have done, the skills and experiences you have gained, and your career pathway of start to present. It also better answers the question of 'what is your personal brand' as it allows you to begin to understand exactly what your personal brand is and how to further your brand. I'd encourage you to read our blog post about personal branding here and the importance of knowing yourself here.

4. Identifies gaps in skills and experiences
As much as it identifies skills, it also identifies gaps in skills and weaknesses - a perfect opportunity for you to fill those gaps! Knowing exactly what you have done will also tell you what you have not done, and you can then address those gaps and better yourself before that big job interview. 

5. It will help you create a better LinkedIn profile
LinkedIn in a lot of ways is like an online portfolio that identifies all of your relevant skills and experiences. Having a full in-depth knowledge of all your skills and experiences will help you create a better LinkedIn profile. You can have better SEO (search engine optimization) by identifying skills and experiences on your LinkedIn that you may not include on every resume you send out. Think of your 'Master Resume' as your LinkedIn profile template.

Anthony Mancuso
4th Year Honours Bachelor of Sport Management
Lead Career Assistant 

Wednesday, October 7, 2015

Career Cruising – the kick start to your career development!

After working at Career Services for a few years, I know how important it is to start your career development with assessment. Self-exploration and assessment are critical first steps in finding the right career for you. Although we have a lot of great self-assessment resources for students at Career Services, I want to focus today on one of my favourites, Career Cruising.

Career Cruising is an online assessment tool that anyone can use to help them find some direction. When a student comes in and says that they don’t know which careers they should be considering, I know they are still in the assessment stage of career planning. There are so many helpful resources that Career Cruising offers within their online site. Below I have taken apart the different categories that the Matchmaker Assessment has. If you complete the Matchmaker Assessment you will be able to see all of these categories for each career result from the assessment.

At a Glance: This section gives you a brief description of what this job is, summarizing all the information in the further categories.

Suitable for You?: This section displays (based on the questions you answered) why it came up in your Matchmaker results. You can see why and why not this career would suit you.

Job Description: This section holds an in depth explanation of what this job is. If you are seriously considering that career, reading all of this will be very helpful.

Working Conditions: This section is important to look at so you can recognize what the working conditions are for the career you are investigating. For example it will talk about the hazards of positions, times that you work, etc.

Earnings: This section tells you how much you will make as salary according to Canadian stats.

Education: This section is very important to note so you can see if you are on the right educational track. In this section you can browse different schools throughout Canada that offer programs that would coincide with that specific career.

Sample Career Path: In this section you will see a lifetime career sample. Most careers are broken down into Beginner, Intermediate and Senior levels so you can see how your income and role will develop over time.

Related Careers: This section holds a list of other careers that relate to the one you are looking at.

Other Resources: This section has a list of other resources you can explore that go beyond the information on Career Cruising. These are great ways to learn more about careers.

My last bit of advice is to explore, explore, explore! Also, don’t be afraid to take the assessment more than once, we are constantly changing individuals. This website offers so much information for people on their career journey. You can access Career Cruising by going to and signing in with your Brock student username and password. 

Alysha-Lynn Kooter
Lead Career Assisant
4th Year Intermediate/Senior Concurrent Education - Visual Arts Major

Thursday, October 1, 2015

Track Your Experiences!

Now that we are a few weeks into school, I'm sure many of you have had the opportunity to attend a campus event or activity, sign up for a club, or maybe you've started volunteering already! But did you know you can track these experiences too?

Well the secret is out! You totally can track your experiences! And not just in one way, but TWO ways!

Want more details? Then keep reading!

Experience Plus is Brock's co-curricular transcript program and the first of it's kind here at Brock! Not only can you track your experiences (which include on-campus jobs, volunteer hours, awards/certificates, professional development and workshops), but you can also earn a certificate for your volunteer hours through Volunteer Plus (for more info, click here), as well as get your official transcript printed which includes ALL of the experiences you've inputted that are verified. To get started, head to then go to the Student Self Serve menu. The tab on the left that says "Career Services" is where you would go to track your experiences (under "Student Data") and request your transcript to be printed. The transcript can be presented to employers to highlight your involvement and is also a great addition to a career portfolio!

Experience BU is Brock's student involvement portal and is the best place to find out about upcoming events and activities happening around campus and within the region as a whole. And not only does Experience BU provide you with event details and local happenings, you can also track your experiences through the Campus Wide Co-Curriculum which encompasses different facets of experiences, from Arts & Culture to Career Prep (which we can help you with!).  Click here to explore the different curricula you can complete, as well as events and activities which you can track on your Co-Curricular transcript!

Now that you are in the "know" of how to track all that you do here at Brock, why not get started! If you would like our help with anything, please stop by the Career Resource Centre and speak with one of our student staff! We are all trained on how to use both Experience Plus and Experience BU and can help you navigate these platforms successfully!

Have a great day Badgers!

Scarlet Stark
Sr. Career Assistant
Psychology Major

Thursday, September 24, 2015

How to Impress at a Job Fair

Sometimes it can be hard to juggle going to school with having a part-time job; however, in the long run it can help you to gain valuable experience while also helping to pay off student expenses! The Pen Centre in St. Catharines is holding a Shop for Jobs event on September 29, 2015 from 12:00pm to 6:00pm. This is a great opportunity for Brock University and Niagara College students to find a part-time job. Here are some suggestions to make the most of your job fair experience for this specific opportunity and also any other job fairs you attend in the future:
1. Research the participating stores - This would be beneficial because it will help you to see what stores you need to be tailoring your resume and cover letters to and to also find out information about the employers.
2. Create a resume and cover letter for each of the stores or positions you would like to apply to- Bringing resume's and cover letters will show the employer that you are prepared and have put thought into working for them. It is also an awesome way to showcase your talents!
3. Dress professionally- Make sure you dress to impress the employers you are applying to. Typically you should accommodate your style with the stores style, however, remember that just because a store may sell a specific item such as jeans does not mean you should wear them for an interview.
4. Bring pens, notebooks and planners- Be prepared for on the spot interviews and the opportunity to take notes to show the employer you are really interested in the position. It is also important to have a planner so that you can schedule a future interview and not have to reschedule if you see you are busy.
5. Ask Questions- Asking questions shows the employer that you are interested in the position. Some possible questions you can ask the representative include:What qualities are you looking for in your new hires? Would the work hours be flexible with my school schedule?
6. Finally, have fun! This is an opportunity for you to gain experience in networking and interviewing. It is important that you have a good experience so that you feel confident for future opportunities like this.

For the Shop for Jobs event specifically, you can look for some of these employers to be participating: Arie, Dynamite, Garage, EB Games, Old Navy, Sears, Winners, Hudson's Bay and many more.. Also, follow the event on Twitter #ShopForJobsFair14.

Come into the Career Resource Centre to pick up the resource labelled 11 Tips for Success at Shop for Jobs and also for a free resume and cover letter review!

Sarah Mitchinson, Senior Career Assistant

Wednesday, September 16, 2015

Volunteering: A Huge Investment in Your Future

Volunteer experience is an investment in your professional development and can be the added value that you bring to a potential job or career opportunity. One of the most valuable things I have learned during my four years at Brock University is the extreme importance of getting involved and volunteering my time. Between attending lectures, participating in seminars, hitting the books, and writing assignments, we are constantly learning as university students. Sometimes this means the value of getting involved can be overlooked amidst the chaos of juggling academic and personal responsibilities. Here are five reasons why you should consider volunteering your time with a club, organization, or charity (if you haven’t already).
  1.  Gain Employable Skills. Volunteering is a great way to gain the (transferable) skills employers are looking for. Even though you’re not getting paid for the experience doesn’t mean it’s any less valuable than the skills you gain from a paid position. Your experiences as a volunteer can be translated onto your resume to highlight qualifications in areas such as communication, time management, teamwork, organization, leadership, etc. 
  2. Giving Back to Others. Charities, organizations, institutions, and (especially) clubs rely on volunteers to help make projects and certain initiatives come together successfully. In many cases, the need for volunteers stems from strained resources or budgetary limitations. Getting involved in on- or off-campus opportunities helps create a better environment for others, and can significantly improve the health of communities. 
  3. Connections, Connections, Connections! Getting involved with certain projects, events, and initiatives as a volunteer can open a ton of doors in your personal and professional network. In many ways, volunteering is a great opportunity to network informally with like-minded individuals from different backgrounds. If you leave a good impression, who knows what opportunities might unexpectedly pop up in the future? It could help you tap into the dreaded hidden job market!
  4. Test Career Options. Volunteering is a great opportunity to test out different career options, whether you have an idea about what you want to do or not. Getting involved may help you realize what you’re truly passionate about, what your strengths and weakness are, what kind of organizations you’d like to work for, etc.
  5. Admissions for Further Education.  If you’re thinking about continuing on to Further Education, volunteering becomes incredibly important for admissions and grant applications. While that GPA is important, having relevant volunteer experience can certainly set you apart from other applicants.
Where can you search for volunteer opportunities? A fantastic place to start would be VolunteerFEST, which is happening Thursday, September 17 from 10AM -2PM in the Guernsey Market. There will be organizations from all over Niagara for you to engage with and learn about different volunteer opportunities. Sign up with an organization you’re passionate about and volunteer with them throughout the year!

I encourage you to visit us at the Career Resource Centre for more information about where you can find different volunteer opportunities. We have plenty of resources inside the Centre, as well as online at for your benefit. We're open from 9-4:30pm every Monday to Friday.

Kaitlyn Daw, English Language and Literature Major
Senior Career Assistant

Wednesday, September 9, 2015

Balancing School and Fun

First of all, welcome back to all the Badgers returning to Brock and, welcome back to school for all students no matter where you may be.

A challenge that students face in their initial time back to school is balancing social times and their academic life. I personal tip that I received for achieving a good balance was from an Academic Advisor from Brock University where you use a schedule of 8hours-8hours-8hours to balance your sleep, social and academic times where each of these 3 sections get 8 hours.

Another helpful tip I received was from the Career Resource Centre at Brock. The tip involves creating goal action forms by breaking down each goal by using S. M. A. R. T. SMART breaks down into Specific, Measurable, Achievable, Realistic and Time and in my experience by using every step of the SMART Goal system, you can create good effective goals. For example here is a sample of a SMART goal pertaining to creating a resume. “I want to construct an effective resume by creating all the necessary components of a resume, by next Wednesday . . . This goal is specific, measurable by completing all the areas of a resume, everyone can do a resume so it is achievable, most application packages need to have a resume so this goal is realistic and this goal has a time frame by wanting to have it accomplished by next week. Go ahead; give a SMART goal a try.

These are some of the tips that we advise and we encourage you come into the centre for a smart goal form and for more tips and we also encourage going to see your academic advisor! Have a great one Badgers, don’t forget to smile!