Thursday, March 5, 2015

Being Social Media Savvy

Your online presence in relation to today's job market can have a critical impact how people perceive you. Social media has become a part of a lot of things we do in life. We share some of our most important events, share photos of our lives, and lastly use it as a form of communication to people all around the world. Whether you currently use your social media platforms to your career advantage or not, you certainly have a presence.

If you are looking to make the most out of your Twitter, LinkedIn, Facebook, and other social media pages, you have come to the right article. It feels amazing to be confident online with the content and information you share, so much so you might even include a link to your social media pages on your resume or in your career portfolio! The following are 5 tips to help you become savvy and resourceful online:

1) Have inspiration:

Have you ever seen a social media page that has blown you away? You suddenly seem to know everything about the person, and they seem extremely professional in the way they showcase themselves. The first tip is to seek out inspiring pages that you could see yourself producing to enhance your career. There are thousands of people today who are not only using social media for their career advantage, but also actually making money from there social media platforms, why not try it yourself?

2) Be consistent in your personal brand:

Your personal brand is extremely important when constructing your social media pages. You want to make sure you are posting about the same content (for example, if you are in the Education field, you want to post about related resources, articles, webpages etc. You will not however want to post about Business, since that is not who you are.

3) Stay active:

Staying active are your accounts attracts people to keep an eye on your pages. You can also learn a lot about your field by looking for things to write or repost about! Along with this, make sure you Retweet, Follow, and Like influential organizations in your field.

4) Appearance:

This is a given... but you want all your social media pages to be free of unprofessional or inappropriate material. If that means deleting an account and starting a new one, it may be the best option for you instead of going through all your material.  

5) Know your social media platform:

This is my last tip for you. Knowing your social media platform and how people use it is the most powerful knowledge you can have when marketing and highlighting yourself online. There are many different platforms that support so many different ways of marketing. Between hashtags, tagging, liking, tweeting, reposting, and other social media actions, you want to learn the ones that best help you on that platform. Click here for info on a wide range of platforms from the 60 Second Marketer!

Alysha-Lynn Kooter, Senior Career Assistant, 3rd Year Visual Arts and Education, Brock University

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